In the early 1990s, founder Ronnie James discovered Giv’at Hachalukim (River Stones), on the north side of the Biblical Sorek Valley. He saw that this location was the ideal place to grow vines. The ground is in fact rich in pebbles, supplied over the centuries from the nearby hills. Ronnie planted cabernet sauvignon, merlot and sauvignon blanc. His first harvest was in 1993.
After the death of Ronnie in 2008, the baton was taken over by Eran Pick MW.
Eran received his B.S. diploma in "Winegrowing and Enology" cum laude from the University of California, Davis. After training periods at wine companies in Napa, Sonoma, Barossa and Bordeaux, he started working at Tzora Vineyards in 2006. Since 2016 he is "Master of Wine".
The winemaking consultant is Jean-Claude Berrouet, former technical director of Pétrus. He says: "At Tzora we want to make wines that truly reflect location, climate and passionate people."